Here are some very kind words from super impressive people I've worked with in the past.

Dorinda Ross (VP, Global Marketing, Nike)

"To say the least it was a pleasure, and I would recommend her to any brand or agency who is looking for an amazing strategic thinker, and creative driver. Muna can think globally on a strategic level that translates to creative execution that's best in class. She can navigates a big brand like Nike with its cross-functional complexities. She pushes for new thinking, and thinks in terms of brand and tech simultaneously.

She really had everything I wanted. her passion and vision has truly left a mark on the category, and set the stage for amazing executions that connected with our consumer in exciting, innovative ways. I loved working with her."

Giles McCormack (MD, AKQA)

"Muna has a genuine passion for communications, brands, creative work, and a healthy intuition into people and what makes them tick. She's ambitious and certainly a driver. Muna knows what a great idea is when she encounters one, and she is great at policing that idea to ensure it makes it into the world without being stamped upon or watered down. Muna is brilliant with clients, and genuinely understands their perspectives, making them feel like they are part of the creative process and making them famous at the end of the day. Muna is a good team builder, rewarding great work and motivating her team. She is also visionary which is genuinely inspiring to be around."

Jon Goldstone (CMO, Hovis)

"I had the pleasure of working with Muna on multi award-winning "Go On Lad" . Muna was at the heart of this great work, providing a great linkage between the cross-agency team. At her heart she is passionate, persistent and personable, always going that extra mile to deliver what is right. If you're looking to bring passion and energy to your business, you need look no further!"

Julie Lievers (Head of Hovis)

"Muna is one of the most tenacious, passionate, committed individuals I have ever had the pleasure of working with. Muna regularly went beyond the call of duty. She was 70+% of our agency interaction, and quickly become the leader of the cross-agency team too, driving collaboration, making sure everything was delivered on time budget, and with great results. Muna is an outstanding operator."

Helen Calcraft (CEO MCBD/ Chairman Dare, now Founder Lucky Generals)

"Muna is a unique talent. She is entrepreneurial, loyal, creatively ambitious and determined. She forges deep and truthful relationships with clients, and is truly valued by them. She is fearless, funny and formidable. A huge asset to any agency. If you put your faith in her, she will walk over hot coals for you in return."

Alannah Weston (Chair, Selfridges Group)

"I have been aware of Circler's plans since early inception, and believe their approach has the potential to grow the preowned category. Bringing neuroscience, data, and technology together with world-class styling and fashion is exciting, and I can see how this approach could attract customers to shop secondhand. The technology behind this business will not only make the shopping experience more efficient, but crucially it will address environmental challenges in the industry where so much waste ends up in landfill, and have a lot of faith in the founder, Muna."

Demetra Pinsent (CEO, Charlotte Tilbury)

"As a digitally-led business ourselves, we believe there’s merit in Circler's technology-led approach, and marrying that with neuroscience is novel and different. As the resale category grows, they are helping customers navigate a market with unique challenges, by using AI and machine-learning as well as psychology to find the right item for the right customer. Circler has my full support."

Rich Pierson (Founder, Headspace)
"Circler's approach is exciting and novel; there is nothing else that brings neuroscience together with technology like this. Circler solves the real problem of the unpredictability and effort that goes into shopping secondhand, overcoming a barrier for customers. I believe there will be a good market for their proposition and support their approach, and believe they're strong candidates to be successful."

Edward Pilkington (CMO, Diageo N America)

"Circler's ambition is to drive growth in the burgeoning secondhandfashion market. I believe by bringing neuroscience and psychometrics together with AI and machine-learning, this approach is disruptive and will help secure better revenue by improving accuracy of sales and decreasing the returns rate. It’s clever and different, and the kind of innovation that has the potential to boost sales, both in the UK and abroad. By making shopping secondhand more personalised and more efficient, they will create a bigger market for secondhand fashion and meet a current consumer need to be more sustainable, whilst still demanding efficiency. This approach could also be translated to other categories across retail, making it exciting."